Resources
Successful Email Marketing with A/B Testing
Email marketing is a go-to tool for many businesses and organizations to connect with current and potential customers. However, why do some emails hit the mark while others miss...
How Much Should I Spend on Marketing?
Years ago, a national ministry had a robust fundraising program but lacked marketing efforts beyond direct fundraising. They were notably weak in public relations, online...
What Is the Proper Price Point for Book Sales?
Whether you are a publisher, book distributor, or a self-published author, setting the right price for your book can be a challenging task. It requires balancing multiple factors...
Simplify Your Email Marketing with a Communications Calendar
Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family...
Why Do My Emails Keep Going to Spam?
If your emails keep landing in the spam folder, it can be incredibly frustrating, especially when you are trying to maintain regular communication with your donors. Email is a...
Podcasting on the Rise
Did you know that nearly one in five Americans aged 13 and older listen to a podcast daily? According to a recent Edison Share of Ear report, podcast consumption has skyrocketed...
A Heartfelt Approach to Boosting Donations
Do you ever feel that nonprofits and faith-based organizations could achieve so much more if they just had more donations? Many of these groups see fundraising as a necessary...
What Can I Do About Poor Performing Fundraising?
To address issues with poor performing fundraising, the key strategy is optimization. Optimization is a buzzword these days across many fields. The dictionary broadly defines it...
E-Newsletter Secrets for Publishers
What consistently captures the interest of publishers? The mighty e-newsletter. Publishers these days are constantly hunting for the best ways to expand their audience and secure...
Why Does Radio Continue to Dominate?
Hey there, guess what is still rockin’ the airwaves? Good old broadcast radio! Despite the buzz about podcasts, radio is still the king of audio, with a whopping 90% of Americans...