Resources
4 Smart Ways to Market to Churches and Pastors
Churches play a vital role in shaping communities, offering spiritual guidance, and serving those in need. If you are a business, nonprofit, or marketer with a mission that...
The Power of Word-of-Mouth and Public Relations
As I sat in a cozy diner, enjoying a warm cinnamon raisin Belgian waffle and endless refills of coffee, I wondered—why had I never been here before? The food was delicious, the...
5 Fundraising Trends in 2025
As technology advances and donor expectations shift, organizations must adapt to stay connected with their supporters. Here are five key trends shaping nonprofit fundraising...
How Can Video Marketing Help My Ministry Grow?
Your ministry has powerful stories of transformation—stories that reveal the incredible work God is doing. But sharing these stories in a way that deeply connects with donors and...
How Can Our Nonprofit Prepare for Crisis?
To prepare your nonprofit for a crisis, proactive planning and a clear communication strategy are essential. A crisis, whether internal or public, can challenge your...
7 Essential Online Fundraising Strategies for Christian Organizations
In today’s digital world, Christian organizations have a powerful opportunity to expand their fundraising efforts online. By utilizing digital platforms, you can connect with...
The 4D Growth Framework
Over two decades of training and coaching leaders, I have identified four powerful approaches to learning: teaching, training, coaching, and mentoring. These methods form the...
Can Social Media Help Boost Donor Engagement?
Absolutely! A strong social media presence can play a pivotal role in deepening relationships with your supporters and increasing donations for your nonprofit or ministry. Many...
Smart Storytelling Strategies for Nonprofits
When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in...
Landing Page Secrets: Unlock Higher Conversions for Your Fundraising Campaigns
As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric...