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Digital Divide: How Evangelicals Use Media Both Familiar and Surprising

Digital Divide: How Evangelicals Use Media Both Familiar and Surprising

by Darrell Law, Chief Growth Officer, Infinity Concepts | May 15, 2023 | Media

Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study conducted by Infinity Concepts and Grey Matter Research which included more than 1000 American evangelical Protestants and...
Why Does Radio Continue to Dominate?

Why Does Radio Continue to Dominate?

by Paul McDonald, Media Strategist, Infinity Concepts | May 15, 2023 | Media

Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high percentage of market share. A recent “Share of Ear” report claims that on a typical day, at least 90% of Americans...
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