How to Connect with Gen Z: Understanding Their Unique Media Consumption

by | Media, Social Media

If you are looking to catch the eye of Gen Z, those vibrant individuals born between 1997 and 2012, it is time to dive deep into their world. Comprising about 20% of the US population, this group is not just large; it is incredibly diverse and digitally native, reshaping how brands approach marketing.

Born Digital, Living Mobile

Picture a generation practically born with smartphones in hand. That is Gen Z for you. Nearly every one of them

owns a smartphone, and they are not just for calling or texting. These devices are their portals to audio, video, and a world of online shopping. With 93% of Gen Z glued to their mobile screens, understanding their digital fluency is crucial.

Multitasking Masters

For Gen Z, one screen is never enough. A staggering 86% will be on their phones while watching TV, often shopping or diving into more content. They are quick to pause an ad to explore a product further, with nearly half engaging in online shopping during their screen time. QR codes in ads? They are not just scanning; they are buying.

The Beat of Their World: Music and Social Media

Music pulses through their daily lives, with a significant 83% streaming tunes from their phones. But where do they find their next favorite track? Streaming services and YouTube lead the pack, reflecting their appetite for on-demand and diverse content.

Social media is not just a pastime; it is where they shape their preferences. From what to watch to what to listen to, 76% of Gen Z look to platforms like Instagram, TikTok, and Snapchat for inspiration. And though Facebook might seem like yesterday’s news, it still secures a top spot in their digital hangouts.

What Gen Z Craves

Diversity, authenticity, and a dash of creativity define Gen Z. They seek content that resonates with their values, offers a laugh, or provides a new perspective. Brands that want to engage with Gen Z need to think differently—embracing innovation, authenticity, and a genuine understanding of what makes this generation tick.

Marketing to Gen Z is not about sticking to the old playbook. It is about embracing their digital-first lifestyle, understanding their diverse interests, and engaging them where they live online. With a bit of creativity and a lot of authenticity, connecting with Gen Z is not just possible—it can be incredibly rewarding.

Let Inspire Media Group help you reach Gen Z. CLICK HERE.

Article courtesy of Infinity Concepts