As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric that can dramatically improve your results: landing page conversion rate. Your landing page...
Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new opportunities. While the following approaches may not be new, you might not have considered using...
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how well you are doing. Monitoring these indicators helps you identify both successes and areas...
Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is a significant opportunity to reactivate lapsed donors or, ideally, prevent them from...
When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, “specificity converts,” and for a good reason. The more detailed and precise you are, the higher your chances of success. While a...
Email marketing is a go-to tool for many businesses and organizations to connect with current and potential customers. However, why do some emails hit the mark while others miss the target? You might have spent hours crafting the perfect message with eye-catching...
