Years ago, a national ministry had a robust fundraising program but lacked marketing efforts beyond direct fundraising. They were notably weak in public relations, online communications, community engagement, and other promotional activities. To address this, a...
Whether you are a publisher, book distributor, or a self-published author, setting the right price for your book can be a challenging task. It requires balancing multiple factors to attract buyers while ensuring that you achieve a reasonable profit. Here are key...
Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family reunions helps us stay organized and ensures we do not forget important events. This...
If your emails keep landing in the spam folder, it can be incredibly frustrating, especially when you are trying to maintain regular communication with your donors. Email is a powerful and cost-effective tool for building donor loyalty, sharing impactful stories, and...
Did you know that nearly one in five Americans aged 13 and older listen to a podcast daily? According to a recent Edison Share of Ear report, podcast consumption has skyrocketed by 20% compared to last year and has tripled since 2014. With 2.9 million podcasts...
