Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is a significant opportunity to reactivate lapsed donors or, ideally, prevent them from...
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your expectations. Whether it is low open rates, click-through rates, or conversions, a failed email...
When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, “specificity converts,” and for a good reason. The more detailed and precise you are, the higher your chances of success. While a...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...
Let’s face it, there is nothing quite like the thrill of getting a positive response to a pitch or having a reporter reach out after receiving your latest press release. I have definitely done a celebratory fist pump or two in those moments. It feels like hitting the...
