To address issues with poor performing fundraising, the key strategy is optimization. Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This overgeneralized definition...
What consistently captures the interest of publishers? The mighty e-newsletter. Publishers these days are constantly hunting for the best ways to expand their audience and secure new subscribers. While social media might seem like a go-to for a quick traffic bump, it...
Hey there, guess what is still rockin’ the airwaves? Good old broadcast radio! Despite the buzz about podcasts, radio is still the king of audio, with a whopping 90% of Americans tuning into AM/FM stations daily. It has about 75% of the ad-supported audio market share...
Absolutely, ministries and nonprofit organizations should consider using Instagram Reels as part of their social media strategy. Reels offer a dynamic way to share short, engaging videos with music, helping to amplify your message and connect with both existing...
Imagine you are gearing up to launch something exciting—a new product, a fundraising initiative, or a fresh service offering. You have thought about who you are targeting, the message you want to convey, and how you are going to turn interested onlookers into engaged...
