Imagine you are gearing up to launch something exciting—a new product, a fundraising initiative, or a fresh service offering. You have thought about who you are targeting, the message you want to convey, and how you are going to turn interested onlookers into engaged...
In today’s digital age, email remains a powerful tool for advertisers, ministries, and nonprofits to connect with their audience. However, with inboxes more crowded than ever, standing out is a challenge. Here are five proven strategies to engage your audience through...
Crafting an attention-grabbing subject line is like the key to opening the door to your emails—it has got to be just right! To help you avoid the pitfalls and get your emails opened, here are three things you should never do with your subject line. 1. Avoid the Snooze...
Guess what? There is a secret weapon to boost your ministry or organization, and it is called partner email. These are like your very own squad of messengers, reaching out to the perfect crowd who is eager to hear from you. It is like magic—extending your reach,...
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But with all of the various digital marketing terms that get tossed around, often interchangeably, the definition and...