When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your expectations. Whether it is low open rates, click-through rates, or conversions, a failed email...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...
Years ago, a national ministry had a robust fundraising program but lacked marketing efforts beyond direct fundraising. They were notably weak in public relations, online communications, community engagement, and other promotional activities. To address this, a...
Whether you are a publisher, book distributor, or a self-published author, setting the right price for your book can be a challenging task. It requires balancing multiple factors to attract buyers while ensuring that you achieve a reasonable profit. Here are key...
Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family reunions helps us stay organized and ensures we do not forget important events. This...
Imagine you are gearing up to launch something exciting—a new product, a fundraising initiative, or a fresh service offering. You have thought about who you are targeting, the message you want to convey, and how you are going to turn interested onlookers into engaged...
