A/B testing, the method of comparing two versions of a webpage, email, or app to see which performs better, has long been a staple in marketing and web optimization. But as digital strategies evolve, some are asking: is A/B testing still effective today? The short...
Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is a significant opportunity to reactivate lapsed donors or, ideally, prevent them from...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...
Years ago, a national ministry had a robust fundraising program but lacked marketing efforts beyond direct fundraising. They were notably weak in public relations, online communications, community engagement, and other promotional activities. To address this, a...
If your emails keep landing in the spam folder, it can be incredibly frustrating, especially when you are trying to maintain regular communication with your donors. Email is a powerful and cost-effective tool for building donor loyalty, sharing impactful stories, and...
To address issues with poor performing fundraising, the key strategy is optimization. Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This overgeneralized definition...
