To prepare your nonprofit for a crisis, proactive planning and a clear communication strategy are essential. A crisis, whether internal or public, can challenge your organization’s reputation and operations. Taking these steps now ensures readiness when a crisis...
Absolutely! A strong social media presence can play a pivotal role in deepening relationships with your supporters and increasing donations for your nonprofit or ministry. Many of your donors are already on platforms like Facebook and Instagram, scrolling through...
Deciding how much of your media budget to allocate to email marketing can be a crucial decision for organizations looking to maximize their outreach and engagement. While there is no one-size-fits-all answer, several factors can help determine the right percentage for...
A/B testing, the method of comparing two versions of a webpage, email, or app to see which performs better, has long been a staple in marketing and web optimization. But as digital strategies evolve, some are asking: is A/B testing still effective today? The short...
Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is a significant opportunity to reactivate lapsed donors or, ideally, prevent them from...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...