You planned a great ministry event. The idea was strong, the need was clear, and you expected people to show up. But when the day arrived, attendance was disappointing. Few people signed up, and suddenly, all the food you ordered looks like it will be heading straight...
Remember those plug-and-play video games from when your kids were younger? No complicated setup—just connect and play. Wouldn’t it be great if public relations worked the same way? Well, it kind of can. If you want to get your ministry’s story in the media, you do not...
As I sat in a cozy diner, enjoying a warm cinnamon raisin Belgian waffle and endless refills of coffee, I wondered—why had I never been here before? The food was delicious, the service was great, and the nostalgic atmosphere made it feel like home. So, what brought me...
To prepare your nonprofit for a crisis, proactive planning and a clear communication strategy are essential. A crisis, whether internal or public, can challenge your organization’s reputation and operations. Taking these steps now ensures readiness when a crisis...
When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in four or five different outlets. The lesson was simple—work smarter, not harder. As a young...
Let’s face it, there is nothing quite like the thrill of getting a positive response to a pitch or having a reporter reach out after receiving your latest press release. I have definitely done a celebratory fist pump or two in those moments. It feels like hitting the...
