Resources
What Is a Donor Acquisition Funnel?
A donor acquisition funnel is the journey someone takes from first discovering your organization to becoming an engaged, long-term supporter. It is called a funnel because the...
The Digital Handshake: Turning Website Visits Into Relationships
Every thriving church and successful nonprofit understands the value of a warm welcome. A handshake. A smile. A simple acknowledgment that says, “We are glad you are here.” But...
When Great Creative Does Not Deliver Great Results
There is nothing quite like launching a campaign you feel great about. The design looks sharp. The copy connects. The video tells the story perfectly. Everyone is excited. Then...
How Do You Write an Effective CTA?
A strong call to action (CTA) can make the difference between someone simply reading your message and actually doing something about it. You can have a compelling story, an...
Mobile First Means Putting Your Donors First
Most nonprofits understand that mobile matters. The challenge is that many organizations are still treating mobile as a secondary version of their digital experience rather than...
Big Goals Only Work When They Show Up in Your Week
Most organizations are good at setting big goals. Annual plans are created, priorities are outlined, and teams leave planning meetings feeling energized about what comes next....
Can Great Design Increase Fundraising Results?
The answer is yes, but not in the way many people think. Beautiful design alone does not inspire people to give. The most effective fundraising materials are not necessarily the...
How Data Finds Better Donors
Finding new donors has never been more challenging. With so many organizations competing for attention, success is no longer about reaching the most people. It is about reaching...
Building an Audience for Your Christian Film Release: Why It Starts Long Before the Premiere
Building an audience does not begin when your film is finished. By the time your movie premieres in theaters, at a festival, or on a streaming platform, people should already...
How Can A/B Testing Improve Fundraising Landing Page Conversions?
A strong ad can get someone’s attention, but your fundraising landing page is often what determines whether that person actually gives. It is the place where interest becomes...