Resources
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale. He or she is now center...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But with all of the various...
Digital Divide: How Evangelicals Use Media Both Familiar and Surprising
Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study conducted by Infinity Concepts...
Why Does Radio Continue to Dominate?
Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high percentage of market share. A...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant initiatives by major players in the...
Teaching, Training, Coaching, and Mentoring
In recent months we have been making a lot of internal changes at our agency to operate more effectively and efficiently, as well as to deliver better value to our clients. This...
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same thing. To make an impact with...
Unleashing the Power of Instagram Reels
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips accompanied by music. As it has...