Resources
How Much of My Media Spend Should Be Allocated to Email?
Deciding how much of your media budget to allocate to email marketing can be a crucial decision for organizations looking to maximize their outreach and engagement. While there...
The Role of Content Marketing for Nonprofits
Content marketing is a strategic approach focused on creating and sharing valuable, relevant content to attract and engage an audience. For nonprofits, it is an effective way to...
3 Innovative Ways to Find New Donors
Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new...
7 Fundraising Metrics Every Nonprofit Should Track
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how...
Is A/B Testing Still Effective in 2024?
A/B testing, the method of comparing two versions of a webpage, email, or app to see which performs better, has long been a staple in marketing and web optimization. But as...
Striking the Balance Between Ministry and Marketplace
When you ask pastors whether their church is a business or a ministry, most will quickly respond, “ministry.” It makes sense—ministry sounds spiritual, while “business” might...
Why Do Donors Lapse?
Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is...
What To Do When an Email Tanks
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your...
Unlocking Donor Engagement: The Power of Specificity
When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, "specificity converts," and for a good reason. The...
What Is Display Advertising?
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital...