Resources
How Can I Convert Single-Gift Donors to Multi-Gift Donors?
In the heart of every nonprofit’s fundraising strategy lies a golden opportunity: transforming those who have made a single donation into repeat givers. These repeat donors...
How to Connect with Gen Z: Understanding Their Unique Media Consumption
If you are looking to catch the eye of Gen Z, those vibrant individuals born between 1997 and 2012, it is time to dive deep into their world. Comprising about 20% of the US...
5 Ways to Engage Your Audience Through Email
In today’s digital age, email remains a powerful tool for advertisers, ministries, and nonprofits to connect with their audience. However, with inboxes more crowded than ever,...
9 Key Digital Metrics Every Fundraiser Should Measure
In the fast-paced world of digital fundraising, nonprofits and advertisers are on a constant quest to enhance their impact and connect with a broader audience. The key to this...
How Can I Reach Millions On YouTube?
To reach millions on YouTube, it is crucial to move beyond merely having a presence on the platform to actively leveraging it as a distinct video communication channel. Many...
3 Things Never To Do With Your Subject Line
Crafting an attention-grabbing subject line is like the key to opening the door to your emails—it has got to be just right! To help you avoid the pitfalls and get your emails...
What Should My Donor Funnel Look Like
A donor funnel is like the superhero of fundraising for nonprofit organizations. Imagine it as a strategic journey that guides potential donors through a transformative...
Your Brand Is Talking: What Is It Saying?
Strong brand communication is crucial to advance any business, nonprofit, or ministry. It communicates key messages, values, and brand identity across multiple media to donors,...
Get Ready to Supercharge Your Ministry with Email Awesomeness
Guess what? There is a secret weapon to boost your ministry or organization, and it is called partner email. These are like your very own squad of messengers, reaching out to the...
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale. He or she is now center...