Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new opportunities. While the following approaches may not be new, you might not have considered using...
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how well you are doing. Monitoring these indicators helps you identify both successes and areas...
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your expectations. Whether it is low open rates, click-through rates, or conversions, a failed email...
When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, “specificity converts,” and for a good reason. The more detailed and precise you are, the higher your chances of success. While a...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...
Email marketing is a go-to tool for many businesses and organizations to connect with current and potential customers. However, why do some emails hit the mark while others miss the target? You might have spent hours crafting the perfect message with eye-catching...