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Display Advertising 101: What It Is and When You Should Use It

Display Advertising 101: What It Is and When You Should Use It

by Andy Walker, Director of Integrated Communications, Infinity Concepts | May 15, 2023 | Digital, Marketing

If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But with all of the various digital marketing terms that get tossed around, often interchangeably, the definition and...
Three Digital Pivots to Bolster Your Fundraising

Three Digital Pivots to Bolster Your Fundraising

by Andy Walker, Director of Integrated Communications, Infinity Concepts | May 15, 2023 | Digital, Fundraising

The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant initiatives by major players in the tech industry such as Apple, Google, and Facebook, as well as shifts in user behavior caused...
Unleashing the Power of Instagram Reels

Unleashing the Power of Instagram Reels

by Andy Walker, Director of Integrated Communications, Infinity Concepts | May 13, 2023 | Digital, Social Media

Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips accompanied by music. As it has quickly gained widespread popularity, it presents a tremendous opportunity for ministries...
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