Resources
How Can I Reach Millions On YouTube?
To reach millions on YouTube, it is crucial to move beyond merely having a presence on the platform to actively leveraging it as a distinct video communication channel. Many...
3 Things Never To Do With Your Subject Line
Crafting an attention-grabbing subject line is like the key to opening the door to your emails—it has got to be just right! To help you avoid the pitfalls and get your emails...
What Should My Donor Funnel Look Like
A donor funnel is like the superhero of fundraising for nonprofit organizations. Imagine it as a strategic journey that guides potential donors through a transformative...
Your Brand Is Talking: What Is It Saying?
Strong brand communication is crucial to advance any business, nonprofit, or ministry. It communicates key messages, values, and brand identity across multiple media to donors,...
Get Ready to Supercharge Your Ministry with Email Awesomeness
Guess what? There is a secret weapon to boost your ministry or organization, and it is called partner email. These are like your very own squad of messengers, reaching out to the...
The Captivating Power of Public Relations Stories
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale. He or she is now center...
Display Advertising 101: What It Is and When You Should Use It
If you’ve been involved in marketing for your organization or ministry, you’ve probably heard the term “display advertising” used at some point. But with all of the various...
Digital Divide: How Evangelicals Use Media Both Familiar and Surprising
Infinity Concepts released an insightful research report:Media Matters: Evangelicals and the Media. This report is the result of a research study conducted by Infinity Concepts...
Three Digital Pivots to Bolster Your Fundraising
The world of digital advertising and fundraising changes quickly. Over the past three years, those changes accelerated through significant initiatives by major players in the...
Teaching, Training, Coaching, and Mentoring
In recent months we have been making a lot of internal changes at our agency to operate more effectively and efficiently, as well as to deliver better value to our clients. This...