Resources
Can Social Media Help Boost Donor Engagement?
Absolutely! A strong social media presence can play a pivotal role in deepening relationships with your supporters and increasing donations for your nonprofit or ministry. Many...
Smart Storytelling Strategies for Nonprofits
When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in...
Landing Page Secrets: Unlock Higher Conversions for Your Fundraising Campaigns
As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric...
How Do I Hire the Right Person?
Hiring the right person for a newly created role can feel like a daunting task, but with a thoughtful and strategic approach, it becomes an opportunity to strengthen your...
How to Keep Your Ministry’s Vision Alive and Inspiring
Keeping your ministry’s vision vibrant and engaging can be challenging as time passes and new obstacles arise. It is natural for initial enthusiasm to wane, but with a strategic...
Winning Attention Through Integrated Marketing
Let us face it: grabbing your audience’s attention in today’s noisy world is not easy. But with the right approach, you can do more than reach your audience—you can create a...
How Much of My Media Spend Should Be Allocated to Email?
Deciding how much of your media budget to allocate to email marketing can be a crucial decision for organizations looking to maximize their outreach and engagement. While there...
The Role of Content Marketing for Nonprofits
Content marketing is a strategic approach focused on creating and sharing valuable, relevant content to attract and engage an audience. For nonprofits, it is an effective way to...
3 Innovative Ways to Find New Donors
Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new...
7 Fundraising Metrics Every Nonprofit Should Track
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how...