Resources
How Can Our Nonprofit Prepare for Crisis?
To prepare your nonprofit for a crisis, proactive planning and a clear communication strategy are essential. A crisis, whether internal or public, can challenge your...
7 Essential Online Fundraising Strategies for Christian Organizations
In today’s digital world, Christian organizations have a powerful opportunity to expand their fundraising efforts online. By utilizing digital platforms, you can connect with...
The 4D Growth Framework
Over two decades of training and coaching leaders, I have identified four powerful approaches to learning: teaching, training, coaching, and mentoring. These methods form the...
Can Social Media Help Boost Donor Engagement?
Absolutely! A strong social media presence can play a pivotal role in deepening relationships with your supporters and increasing donations for your nonprofit or ministry. Many...
Smart Storytelling Strategies for Nonprofits
When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in...
Landing Page Secrets: Unlock Higher Conversions for Your Fundraising Campaigns
As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric...
How Do I Hire the Right Person?
Hiring the right person for a newly created role can feel like a daunting task, but with a thoughtful and strategic approach, it becomes an opportunity to strengthen your...
How to Keep Your Ministry’s Vision Alive and Inspiring
Keeping your ministry’s vision vibrant and engaging can be challenging as time passes and new obstacles arise. It is natural for initial enthusiasm to wane, but with a strategic...
Winning Attention Through Integrated Marketing
Let us face it: grabbing your audience’s attention in today’s noisy world is not easy. But with the right approach, you can do more than reach your audience—you can create a...
How Much of My Media Spend Should Be Allocated to Email?
Deciding how much of your media budget to allocate to email marketing can be a crucial decision for organizations looking to maximize their outreach and engagement. While there...