Resources
What Can I Do About Poor Performing Fundraising?
To address issues with poor performing fundraising, the key strategy is optimization. Optimization is a buzzword these days across many fields. The dictionary broadly defines it...
E-Newsletter Secrets for Publishers
What consistently captures the interest of publishers? The mighty e-newsletter. Publishers these days are constantly hunting for the best ways to expand their audience and secure...
Why Does Radio Continue to Dominate?
Hey there, guess what is still rockin’ the airwaves? Good old broadcast radio! Despite the buzz about podcasts, radio is still the king of audio, with a whopping 90% of Americans...
Should We Use Instagram Reels?
Absolutely, ministries and nonprofit organizations should consider using Instagram Reels as part of their social media strategy. Reels offer a dynamic way to share short,...
Smart Spending: The Hidden Value of Research in Your Marketing Campaigns
Imagine you are gearing up to launch something exciting—a new product, a fundraising initiative, or a fresh service offering. You have thought about who you are targeting, the...
3 Tips for Improving Your Donation Forms
Picture this: You have put your heart and soul into crafting the perfect campaign to catch the eye of potential donors. Your targeted ads have cut through the endless online...
How Can I Convert Single-Gift Donors to Multi-Gift Donors?
In the heart of every nonprofit’s fundraising strategy lies a golden opportunity: transforming those who have made a single donation into repeat givers. These repeat donors...
How to Connect with Gen Z: Understanding Their Unique Media Consumption
If you are looking to catch the eye of Gen Z, those vibrant individuals born between 1997 and 2012, it is time to dive deep into their world. Comprising about 20% of the US...
5 Ways to Engage Your Audience Through Email
In today’s digital age, email remains a powerful tool for advertisers, ministries, and nonprofits to connect with their audience. However, with inboxes more crowded than ever,...
9 Key Digital Metrics Every Fundraiser Should Measure
In the fast-paced world of digital fundraising, nonprofits and advertisers are on a constant quest to enhance their impact and connect with a broader audience. The key to this...