Resources
Why Do My Emails Keep Going to Spam?
If your emails keep landing in the spam folder, it can be incredibly frustrating, especially when you are trying to maintain regular communication with your donors. Email is a...
Podcasting on the Rise
Did you know that nearly one in five Americans aged 13 and older listen to a podcast daily? According to a recent Edison Share of Ear report, podcast consumption has skyrocketed...
A Heartfelt Approach to Boosting Donations
Do you ever feel that nonprofits and faith-based organizations could achieve so much more if they just had more donations? Many of these groups see fundraising as a necessary...
What Can I Do About Poor Performing Fundraising?
To address issues with poor performing fundraising, the key strategy is optimization. Optimization is a buzzword these days across many fields. The dictionary broadly defines it...
E-Newsletter Secrets for Publishers
What consistently captures the interest of publishers? The mighty e-newsletter. Publishers these days are constantly hunting for the best ways to expand their audience and secure...
Why Does Radio Continue to Dominate?
Hey there, guess what is still rockin’ the airwaves? Good old broadcast radio! Despite the buzz about podcasts, radio is still the king of audio, with a whopping 90% of Americans...
Should We Use Instagram Reels?
Absolutely, ministries and nonprofit organizations should consider using Instagram Reels as part of their social media strategy. Reels offer a dynamic way to share short,...
Smart Spending: The Hidden Value of Research in Your Marketing Campaigns
Imagine you are gearing up to launch something exciting—a new product, a fundraising initiative, or a fresh service offering. You have thought about who you are targeting, the...
3 Tips for Improving Your Donation Forms
Picture this: You have put your heart and soul into crafting the perfect campaign to catch the eye of potential donors. Your targeted ads have cut through the endless online...
How Can I Convert Single-Gift Donors to Multi-Gift Donors?
In the heart of every nonprofit’s fundraising strategy lies a golden opportunity: transforming those who have made a single donation into repeat givers. These repeat donors...