Resources
What To Do When an Email Tanks
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your...
Unlocking Donor Engagement: The Power of Specificity
When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, "specificity converts," and for a good reason. The...
What Is Display Advertising?
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital...
Building Meaningful Media Relationships: Beyond the Pitch
Let’s face it, there is nothing quite like the thrill of getting a positive response to a pitch or having a reporter reach out after receiving your latest press release. I have...
Successful Email Marketing with A/B Testing
Email marketing is a go-to tool for many businesses and organizations to connect with current and potential customers. However, why do some emails hit the mark while others miss...
How Much Should I Spend on Marketing?
Years ago, a national ministry had a robust fundraising program but lacked marketing efforts beyond direct fundraising. They were notably weak in public relations, online...
What Is the Proper Price Point for Book Sales?
Whether you are a publisher, book distributor, or a self-published author, setting the right price for your book can be a challenging task. It requires balancing multiple factors...
Simplify Your Email Marketing with a Communications Calendar
Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family...
Why Do My Emails Keep Going to Spam?
If your emails keep landing in the spam folder, it can be incredibly frustrating, especially when you are trying to maintain regular communication with your donors. Email is a...
Podcasting on the Rise
Did you know that nearly one in five Americans aged 13 and older listen to a podcast daily? According to a recent Edison Share of Ear report, podcast consumption has skyrocketed...