Resources
Landing Page Secrets: Unlock Higher Conversions for Your Fundraising Campaigns
As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric...
How to Keep Your Ministry’s Vision Alive and Inspiring
Keeping your ministry’s vision vibrant and engaging can be challenging as time passes and new obstacles arise. It is natural for initial enthusiasm to wane, but with a strategic...
Winning Attention Through Integrated Marketing
Let us face it: grabbing your audience’s attention in today’s noisy world is not easy. But with the right approach, you can do more than reach your audience—you can create a...
How Much of My Media Spend Should Be Allocated to Email?
Deciding how much of your media budget to allocate to email marketing can be a crucial decision for organizations looking to maximize their outreach and engagement. While there...
The Role of Content Marketing for Nonprofits
Content marketing is a strategic approach focused on creating and sharing valuable, relevant content to attract and engage an audience. For nonprofits, it is an effective way to...
3 Innovative Ways to Find New Donors
Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new...
7 Fundraising Metrics Every Nonprofit Should Track
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how...
Is A/B Testing Still Effective in 2024?
A/B testing, the method of comparing two versions of a webpage, email, or app to see which performs better, has long been a staple in marketing and web optimization. But as...
Striking the Balance Between Ministry and Marketplace
When you ask pastors whether their church is a business or a ministry, most will quickly respond, “ministry.” It makes sense—ministry sounds spiritual, while “business” might...
Why Do Donors Lapse?
Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is...