When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, “specificity converts,” and for a good reason. The more detailed and precise you are, the higher your chances of success. While a...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...
Email marketing is a go-to tool for many businesses and organizations to connect with current and potential customers. However, why do some emails hit the mark while others miss the target? You might have spent hours crafting the perfect message with eye-catching...
Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family reunions helps us stay organized and ensures we do not forget important events. This...
If your emails keep landing in the spam folder, it can be incredibly frustrating, especially when you are trying to maintain regular communication with your donors. Email is a powerful and cost-effective tool for building donor loyalty, sharing impactful stories, and...
To address issues with poor performing fundraising, the key strategy is optimization. Optimization is a buzzword these days across many fields. The dictionary broadly defines it as making the best of a situation or circumstance. This overgeneralized definition...
