If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are here to clarify what display advertising is and how you can use it effectively.
What Is Display Advertising?
Display ads are graphic ads that appear across all devices on websites or apps, using specific targeting strategies. Often referred to as banner ads, you probably see and engage with these ads daily on your favorite websites or apps.
When Should I Use Display Advertising?
Display advertising is a powerful tool for building brand or product awareness. The visual nature of these ads helps establish consistent recognition with your target audience. According to the rule of seven in marketing, a person needs to see or hear your brand’s marketing seven times before they consider buying from you. Given the flood of marketing messages today, that number is likely even higher now.
Now that you know what display advertising is and when to use it, let us dive into the targeting strategies that can help you reach your target audience effectively.
Display Advertising Targeting Options
- Behavioral Targeting
This strategy shows display ads to specific consumers based on their interests and past behaviors. Internet users leave data trails that include online actions, locations, and more. This data is compiled into Behavioral Categories that you can target with your ads.
- Keyword Targeting
Show your display ads on articles, websites, and apps containing keywords related to your organization or campaign. This ensures your ads reach relevant audiences.
- Retargeting
Most people do not convert the first time they visit your website. Retargeting allows you to gather information about these visitors and continue showing them your ads across the internet until they return and convert.
- Artificial Intelligence
Use machine learning to target users based on those who have already engaged with your display ads. AI collects and analyzes data on engagement, showing your ads to more people like those who interacted with your campaign.
We hope this introduction to display advertising clarifies any questions you might have about this popular digital marketing strategy. With these insights, you will be ready to launch your next campaign confidently!
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Article courtesy of Infinity Concepts