For nonprofits, building strong relationships with donors is essential—not just for funding, but for sustaining long-term impact. One powerful way to achieve this is through a tiered partner program. These programs turn occasional donors into loyal advocates who feel connected to your mission and proud to support it.
To learn how to convert single-gift donors into multi-gift donors, see our Conversion Optimization article.
Tier 1: General Partners
These are your regular supporters—the heart of your donor base.
Here is how to stay connected with them:
- Monthly Letters that tell powerful stories of need and impact
- Quarterly Newsletters packed with updates, event highlights, and success stories
- Weekly Emails with quick updates and calls to action
Here is how to make it personal with them:
- Welcome Kits with a brochure, a branded item, and a heartfelt thank-you letter
- Partner Gifts throughout the year to remind them how much they matter
- Holiday Surprises, like Christmas gifts, to show your appreciation
Tier 2: Major Donors
These supporters go above and beyond, and your communication with them should too.
Here is how to stay connected with them:
- Tailored emails with messages from leadership or focused updates based on their interests
- Exclusive Previews of reports or announcements before they are shared publicly
Here is how to make it personal with them:
- Invitation-Only Weekends, where they can meet your team and see their impact firsthand
- Recognition Events and mentions in your materials that celebrate their generosity
- Personalized Gifts that reflect their unique contributions
Tier 3: Legacy Giving Partners
These are donors who include your organization in their estate plans, supporting your mission well into the future.
Here is how to stay connected with them (in addition to everything from Tiers 1 and 2):
- Legacy Newsletters sharing long-term stories of impact
- Legacy Circles with exclusive briefings on the future of your mission
Here is how to make it personal with them:
- Estate Planning Resources to help them align their giving with their values
- Honor Rolls to publicly recognize their commitment
- Annual Legacy Events to thank them and show the lasting impact of their gifts
By building a thoughtful, multi-tiered donor experience, nonprofits can deepen relationships, boost retention, and cultivate a loyal community committed to long-term impact. It is not just about the gift—it is about the journey you invite them to take with you.
For information on why donors lapse, check out this article.
Let Inspire Media Group guide you in establishing a custom partner program that will deepen your engagement and increase your revenue. CLICK HERE.
Article courtesy of Infinity Concepts