When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in four or five different outlets. The lesson was simple—work smarter, not harder.
As a young reporter covering courts and crime for a small daily newspaper, I focused on cranking out story after story. But over time, I learned that storytelling is not just about producing more—it is about making the most of each story you tell. If you want to expand your nonprofit’s reach without increasing your workload, here are a few simple strategies:
1. Share Stories on Your Website and Social Media
Whether or not your story gets picked up by a media outlet, you still have valuable content. Post it on your website and share it across your social platforms. This not only gives your audience fresh updates but also adds searchable content to your site, boosting your visibility online.
2. Optimize Your PR Stories
Think about the keywords people use when searching for organizations like yours. Incorporate these keywords into the stories and press releases you post. If your story is picked up by another outlet, you will benefit from their website’s audience and searchability, too.
3. Use Eye-Catching Images
Photos draw people in. Even if the headline does not grab attention right away, a compelling image might. Use pictures with faces and action shots—they are far more engaging than static visuals.
4. Always Include a Link to Your Website
Whenever a media outlet picks up your story, make sure they include your organization’s website. This creates a backlink that boosts your SEO ranking and drives new visitors to your site.
5. Email Your Stories to Supporters
Press coverage reinforces your credibility. Send these stories to your supporters via email to show them that your work is being recognized. It strengthens their commitment and may inspire new supporters to join your cause.
6. Repurpose and Resend Your Stories
Remember that storytelling is not a one-and-done effort. You can reuse stories by tweaking the lead or updating the focus. One story, shared in different ways, can result in multiple media placements and extended visibility.
By following these simple tactics, you can put your storytelling to work, expanding your nonprofit’s reach without increasing your workload. Smart storytelling can open new doors, build stronger connections, and ultimately bring more attention to your mission.
Let the team at Inspire Media Group help you craft and expand the storytelling that expresses your heart and shares how you are changing the world. CLICK HERE
Article courtesy of Infinity Concepts