Matching gift campaigns are a powerful way to inspire generosity—and when communicated well, they can multiply both impact and engagement. But in a world of overflowing inboxes, how can your message rise above the noise and reach hearts that are ready to give?
- Lead with a Spirit of Multiplication
Start with a subject line that highlights the opportunity in a way that resonates with faith-driven givers:- Blessings Multiplied—Your Gift Doubled Today
- A Door Has Opened: Your Impact Can Be Twice as Great
- Time Is Short—Twice the Ministry, Same Gift
Focus on stewardship and spiritual opportunity, not just numbers.
- Make the Opportunity Clear—And God-Honoring
In the opening lines of your email, explain the match simply and gratefully:- “Thanks to a faithful partner in ministry, every gift will be matched—dollar for dollar—through midnight tonight. That means your $50 becomes $100 for Kingdom impact.”
Honor both the donor providing the match and the generosity of new givers.
- Show the Eternal Impact
Faith-based supporters respond to stories of changed lives. Instead of just saying “Your gift is doubled,” say:- “Your $100 becomes $200—enough to send Bibles to 20 seekers in unreached regions.”
Show how the match advances the gospel, brings hope, or meets tangible needs in Jesus’ name.
- Use Urgency with Grace
Time-sensitive campaigns still require urgency, but in a tone that aligns with your mission. Try:- “Let’s make the most of this God-given window before it closes tonight.”
A countdown or progress bar can add visual momentum without feeling high-pressure.
- Communicate More Than Once
Remind supporters gently but clearly throughout the campaign. A launch email, a mid-campaign story, and a final reminder can make a big difference in results.
Final Encouragement
When your matching gift message reflects clarity, faith, and gratitude, it becomes more than a fundraising tool—it becomes a call to Kingdom impact. Invite your supporters to be part of something bigger and watch what God can do through their generosity.
Ready to learn more about matching gifts and kingdom-building fundraising? CLICK HERE.
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