Remember those plug-and-play video games from when your kids were younger? No complicated setup—just connect and play. Wouldn’t it be great if public relations worked the same way?
Well, it kind of can. If you want to get your ministry’s story in the media, you do not need to be a PR pro. All you need is a solid, easy-to-follow pitch—think of it as a plug-and-play PR strategy.
A pitch is a short email to a reporter, suggesting a story they might want to cover. Here is how to make it quick, simple, and effective.
1. Keep It Short
Reporters are flooded with emails every day. Aim for no more than three short paragraphs—about five or six sentences total. Get to the point fast and make it clear why your story is worth sharing.
2. Be Friendly, Not Fluffy
It’s great to compliment a reporter’s work, but keep it brief. What they really care about is how your story helps them do their job—so focus on that.
3. Use This Simple Template
- Start with a quick hello. No need for a full intro—just a warm greeting.
- Mention one of their past stories. A quick search of their name will bring up articles they have written. Choose one related to your topic.
- Introduce your story idea. For example: “Because you have covered PTSD in the past, I thought you would be interested in my client who supports terrorism survivors.”
- Offer an exclusive, if possible. Reporters love getting the scoop before anyone else.
- Include a compelling stat. If you have a solid data point, share it. It adds credibility.
- Offer supporting materials. Photos, videos, or interviews make a reporter’s job easier—and they’ll appreciate you for it.
- Add a visual. A strong image in the email can say more than a paragraph ever could.
- Close with clear contact info. Something like, “To schedule an interview, email me at ___ or text/call me at ___.”
That’s It!
If you want to dive deeper into Public Relations, see our article on The Power of Word-of-Mouth.
With this plug-and-play approach, you will make it easier for reporters to say “yes”—and more of your stories will make it into the spotlight.
Ready to connect the press with your amazing story ideas? CLICK HERE.
Article courtesy of Infinity Concepts