Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family reunions helps us stay organized and ensures we do not forget important events. This principle is just as crucial in the digital marketing world, especially when it comes to email marketing.
Why an Email Communications Calendar Is Essential
An email communications calendar can be a game-changer for your marketing strategy. It helps you plan and execute your email campaigns efficiently, ensuring you engage with your audience without overwhelming them. Here are some key benefits:
1. Relationship Building: A well-planned email calendar allows you to build relationships with your audience without bombarding them with repetitive messages. Sending emails strategically over time keeps your message fresh and relevant, preventing email fatigue and reducing the risk of your emails being marked as spam.
2. Organization: With a calendar, you have a clear plan of what content to send, when to send it, and who should receive it. This organization ensures you stay on track and deliver your emails consistently.
What to Include in Your Email Communications Calendar
Here are some essential elements to include:
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Campaign Theme: Define the theme or main topic of each email campaign.
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Send and Resend Dates/Times: Schedule when each email will be sent and any follow-up emails.
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Responsible Parties: Identify who is responsible for creating and distributing the emails.
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Target Audience Segments: Specify which segments of your audience should receive each email.
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Notes: Add any additional information or reminders.
Including key performance indicators (KPIs) in your calendar can also be helpful if you are not tracking these metrics separately.
How to Create Your Email Communications Calendar
There are various tools available to help you create your calendar. You can find free templates online (try HubSpot) or use Google Sheets for a budget-friendly option. However, creating a full year’s content can be time-consuming. Alternatively, content management systems like Asana and monday.com offer customizable calendar options (though these may require a subscription).
Remember, your calendar should be flexible. Allow room for changes and updates to adapt to new strategies or unforeseen events.
Take Your Email Marketing to the Next Level
An email communications calendar can significantly enhance your email marketing campaigns and overall brand strategy. Start by drafting a plan, share it with your team, and begin communicating more effectively.
Let Inspire Media Group help you build an effective email communications strategy for your next project or campaign. CLICK HERE.
Article courtesy of Infinity Concepts