Want more donations? Start with connection on social media.
Social media is one of the easiest ways to introduce new people to your mission and stay connected with your current supporters. It does not require a big budget or marketing degree—just authenticity and consistency.
Here are three social platforms that can help you build stronger connections and increase giving:
1. Facebook – Share Stories Where People Are Already Watching
Your supporters are probably already on Facebook. That makes it the perfect place to tell your story.
- Post real photos, short updates, and inspiring stories that show the impact of your work.
- Aim for 2–3 posts per week—just enough to stay visible without overwhelming your audience.
- Try Facebook Fundraisers for special occasions like birthdays or holidays.
- Always include a link to your donation page when asking for support.
- Pro tip: Encourage your followers to share your posts to expand your reach.
Still wondering if social media is really worth it? Check out Can Social Media Help Boost Donor Engagement? for five practical tips.
2. Instagram – Let Images Do the Talking
Instagram is all about visuals—and it is ideal for nonprofits that want to show, not just tell.
- Share photos or short videos of your mission in action.
- Use Instagram Stories for quick, casual updates.
- Create Reels to spotlight a success story or urgent need.
- Pro tip: Put your donation link in your bio to make it easy for people to give.
Want to learn more about Instagram Reels? Take a look at Should We Use Instagram Reels?
3. YouTube – Let People Feel the Impact
Video is powerful. It invites people into your world—and you do not need fancy gear to do it.
- Post short (1–2 minute) videos that highlight your work.
- Say thank you or share a quick update from staff or the field.
- End every video with a clear call to action: “Visit our site” or “Give today.”
Need help crafting videos that move hearts? How Ministries Can Harness the Power of Video is a great resource.
You Got This—And We Got You
You do not need to be perfect—just be present and real. And when you are ready to level up your strategy, Inspire Media Group is here to help you build a plan that works. CLICK HERE.
Article courtesy of Infinity Concepts