Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new opportunities. While the following approaches may not be new, you might not have considered using them in these ways before.
It is important to note that these approaches are not guaranteed to work for every organization. Success depends on factors like messaging, strategy, and the nature of your organization. Consider these ideas as potential tools to explore and test.
Text Messages
Texting has become a common way for organizations to stay in touch with their donors. But did you know it can also be a powerful way to reach new donors? By identifying a target audience, crafting personalized messages, and sending them out as part of a campaign, you can use texting to connect with people at the right time—especially when tied to current events. When done correctly, it is a cost-effective way to reach new prospects in a more personal way.
Search Ads
Search ads might already be on your radar, but they can also be a valuable tool for finding new donors when used strategically. While many nonprofits use them for general awareness, few take full advantage of their potential for reaching new supporters. Consider bidding on keywords beyond just your organization’s name, as this can help you tap into broader interest areas. This approach can also offer insight into the types of causes and topics people are actively searching for online.
Sponsored Content
Sponsored content is a classic tool that many use for raising awareness, but it is often underutilized for donor acquisition. To make it work, you need the right audience and, more importantly, the right story. Instead of a simple ad, create a longer, engaging piece that tells a compelling story. The goal is to connect with readers on an emotional level, highlighting a pressing need and offering a way for them to help. In this case, a detailed narrative can be far more effective than a short message.
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Article courtesy of Infinity Concepts