Creating a standout landing page does not have to be complicated. These nine proven strategies help nonprofits. Strong, Clear Headlines Lead with a headline that explains your mission in simple, benefitfocused language. It aligns expectations and grabs attention...
If you are wondering whether YouTube ads are worth your time and budget, the answer is likely yes. YouTube is the world’s leading video platform, with over two billion active users consuming everything from how-to videos and product reviews to nonprofit stories and...
Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new opportunities. While the following approaches may not be new, you might not have considered using...
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how well you are doing. Monitoring these indicators helps you identify both successes and areas...
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your expectations. Whether it is low open rates, click-through rates, or conversions, a failed email...
When it comes to fundraising, one crucial rule often gets overlooked, especially in digital ads: specificity. The saying goes, “specificity converts,” and for a good reason. The more detailed and precise you are, the higher your chances of success. While a...
