Let us face it: grabbing your audience’s attention in today’s noisy world is not easy. But with the right approach, you can do more than reach your audience—you can create a lasting impression. That is where integrated marketing comes in. Integrated marketing is the...
Deciding how much of your media budget to allocate to email marketing can be a crucial decision for organizations looking to maximize their outreach and engagement. While there is no one-size-fits-all answer, several factors can help determine the right percentage for...
Content marketing is a strategic approach focused on creating and sharing valuable, relevant content to attract and engage an audience. For nonprofits, it is an effective way to draw in potential supporters and set themselves apart from others. Think of it as...
A/B testing, the method of comparing two versions of a webpage, email, or app to see which performs better, has long been a staple in marketing and web optimization. But as digital strategies evolve, some are asking: is A/B testing still effective today? The short...
When an email campaign underperforms, it can be disheartening. You spent time crafting what you believed was the perfect message, but the results did not reflect your expectations. Whether it is low open rates, click-through rates, or conversions, a failed email...
If you have been involved in marketing for your organization or ministry, you have probably heard the term “display advertising” tossed around. With so many digital marketing terms used interchangeably, it is easy to get confused. But do not worry! We are...
