If you have ever checked reviews before buying something online, you already understand the power of social proof. We trust what other people trust. And in today’s digital world, that principle applies just as much to nonprofits as it does to businesses. So what...
You worked hard to get that first donation—and that is a big win! But if your new donor never gives again, it is a missed opportunity to build a lasting relationship. The truth is, your long-term success does not come from one-time gifts. It comes from turning...
If you have worked in fundraising for any length of time, you have probably heard about the importance of donor retention. But what is the big deal? Why does it matter so much whether someone gives again after their first gift? Let us start with a shocking stat: In...
A ministry email newsletter is one of the most valuable tools you have for keeping your church or ministry family connected, encouraged, and informed. In a noisy digital world, it gives you a direct line to the people who care about your mission most. First, a...
If your nonprofit is trying to grow its donor base, raise awareness, or boost engagement, you already know how important marketing is. But many organizations simply do not have the time, expertise, or staff to build and manage an effective strategy on their own. That...
When a major fundraising campaign falls flat, it can feel discouraging. But here is the good news: Failure is not the end of the story—it is often the beginning of your next big success. Many of the most effective campaigns today were built on the lessons learned from...
