If you have worked in fundraising for any length of time, you have probably heard about the importance of donor retention. But what is the big deal? Why does it matter so much whether someone gives again after their first gift? Let us start with a shocking stat: In...
A ministry email newsletter is one of the most valuable tools you have for keeping your church or ministry family connected, encouraged, and informed. In a noisy digital world, it gives you a direct line to the people who care about your mission most. First, a...
If your nonprofit is trying to grow its donor base, raise awareness, or boost engagement, you already know how important marketing is. But many organizations simply do not have the time, expertise, or staff to build and manage an effective strategy on their own. That...
When a major fundraising campaign falls flat, it can feel discouraging. But here is the good news: Failure is not the end of the story—it is often the beginning of your next big success. Many of the most effective campaigns today were built on the lessons learned from...
Matching gift campaigns are a powerful way to inspire generosity—and when communicated well, they can multiply both impact and engagement. But in a world of overflowing inboxes, how can your message rise above the noise and reach hearts that are ready to give? Lead...
If you are wondering whether YouTube ads are worth your time and budget, the answer is likely yes. YouTube is the world’s leading video platform, with over two billion active users consuming everything from how-to videos and product reviews to nonprofit stories and...
