When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in four or five different outlets. The lesson was simple—work smarter, not harder. As a young...
As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric that can dramatically improve your results: landing page conversion rate. Your landing page...
Hiring the right person for a newly created role can feel like a daunting task, but with a thoughtful and strategic approach, it becomes an opportunity to strengthen your organization. Whether you are expanding due to growth or addressing shifting responsibilities,...
Keeping your ministry’s vision vibrant and engaging can be challenging as time passes and new obstacles arise. It is natural for initial enthusiasm to wane, but with a strategic approach, you can sustain momentum, motivation, and donor support. Here are four key...
Let us face it: grabbing your audience’s attention in today’s noisy world is not easy. But with the right approach, you can do more than reach your audience—you can create a lasting impression. That is where integrated marketing comes in. Integrated marketing is the...
