Years ago, a national ministry had a robust fundraising program but lacked marketing efforts beyond direct fundraising. They were notably weak in public relations, online communications, community engagement, and other promotional activities. To address this, a...
Whether you are a publisher, book distributor, or a self-published author, setting the right price for your book can be a challenging task. It requires balancing multiple factors to attract buyers while ensuring that you achieve a reasonable profit. Here are key...
Let us be honest: our lives revolve around our calendars. Scheduling everything from soccer practice to oil changes, doctors’ appointments, business meetings, and family reunions helps us stay organized and ensures we do not forget important events. This...
Imagine you are gearing up to launch something exciting—a new product, a fundraising initiative, or a fresh service offering. You have thought about who you are targeting, the message you want to convey, and how you are going to turn interested onlookers into engaged...
In today’s digital age, email remains a powerful tool for advertisers, ministries, and nonprofits to connect with their audience. However, with inboxes more crowded than ever, standing out is a challenge. Here are five proven strategies to engage your audience through...
Crafting an attention-grabbing subject line is like the key to opening the door to your emails—it has got to be just right! To help you avoid the pitfalls and get your emails opened, here are three things you should never do with your subject line. 1. Avoid the Snooze...
