If you have ever checked reviews before buying something online, you already understand the power of social proof. We trust what other people trust. And in today’s digital world, that principle applies just as much to nonprofits as it does to businesses. So what...
You worked hard to get that first donation—and that is a big win! But if your new donor never gives again, it is a missed opportunity to build a lasting relationship. The truth is, your long-term success does not come from one-time gifts. It comes from turning...
Want more donations? Start with connection on social media. Social media is one of the easiest ways to introduce new people to your mission and stay connected with your current supporters. It does not require a big budget or marketing degree—just authenticity and...
If you have worked in fundraising for any length of time, you have probably heard about the importance of donor retention. But what is the big deal? Why does it matter so much whether someone gives again after their first gift? Let us start with a shocking stat: In...
Digital Donor Acquisition (DDA) is simply the process of using online tools to meet new friends for your ministry and invite them to give their first gift. Every growing nonprofit needs a steady flow of new donors, and DDA helps you do that in a way that is faster,...
The internet has completely changed the way ministries and nonprofits connect with people. With digital tools and platforms, you can reach potential supporters anywhere in the world—and build lasting relationships that go far beyond a single donation. But to do that...
