Storytelling is more than a buzzword—it is one of the most powerful tools your nonprofit can use. A heartfelt story connects people to your mission, captures attention, and motivates action. But truly effective storytelling takes more than passion. It requires...
Many nonprofits take advantage of Google Grants, which provide up to $10,000 per month in free Google Search advertising. At first glance, this seems like an easy, cost-free way to boost visibility. However, paid Google Search ads offer significantly greater...
As technology advances and donor expectations shift, organizations must adapt to stay connected with their supporters. Here are five key trends shaping nonprofit fundraising today. Influencer Marketing Expands Fundraising Opportunities Partnering with influencers...
If you manage donor relationships, you have likely heard about Customer Relationship Management (CRM) systems. But what exactly is a CRM, and how can it benefit your nonprofit? A CRM system is a tool designed to help organizations track, manage, and strengthen...
In today’s digital world, Christian organizations have a powerful opportunity to expand their fundraising efforts online. By utilizing digital platforms, you can connect with more donors and amplify your impact. Here are seven practical strategies to help your...
As a fundraising and marketing professional, you are familiar with tracking a variety of metrics—ROI, cost-per-donor, engagement rates—but there is one often-overlooked metric that can dramatically improve your results: landing page conversion rate. Your landing page...
