Finding new donors is crucial for nonprofits, but new technologies to simplify this process are rare. Instead, using familiar methods in innovative ways can create new opportunities. While the following approaches may not be new, you might not have considered using...
When evaluating the effectiveness of your nonprofit or ministry’s fundraising program, there are seven key performance indicators (KPIs) that provide valuable insights into how well you are doing. Monitoring these indicators helps you identify both successes and areas...
A/B testing, the method of comparing two versions of a webpage, email, or app to see which performs better, has long been a staple in marketing and web optimization. But as digital strategies evolve, some are asking: is A/B testing still effective today? The short...
When you ask pastors whether their church is a business or a ministry, most will quickly respond, “ministry.” It makes sense—ministry sounds spiritual, while “business” might seem secular, linked to profit-driven motives. Plus, many pastors do not enjoy spending time...
Donors lapse for various reasons, and understanding these reasons is crucial to maintaining a successful donor retention program. With donor retention rates around 45%, there is a significant opportunity to reactivate lapsed donors or, ideally, prevent them from...
