As I sat in a cozy diner, enjoying a warm cinnamon raisin Belgian waffle and endless refills of coffee, I wondered—why had I never been here before? The food was delicious, the service was great, and the nostalgic atmosphere made it feel like home. So, what brought me...
To prepare your nonprofit for a crisis, proactive planning and a clear communication strategy are essential. A crisis, whether internal or public, can challenge your organization’s reputation and operations. Taking these steps now ensures readiness when a crisis...
When I was just starting out as a freelance writer (quite a few years ago!), a seasoned journalist gave me invaluable advice: For every story she wrote, she aimed to place it in four or five different outlets. The lesson was simple—work smarter, not harder. As a young...
Let’s face it, there is nothing quite like the thrill of getting a positive response to a pitch or having a reporter reach out after receiving your latest press release. I have definitely done a celebratory fist pump or two in those moments. It feels like hitting the...
Someone at dinner says, “I’ve got to tell you what happened to me this week,” and we stop. The room quiets and eyes focus on the teller of the tale. He or she is now center stage. Why is story so powerful? When a teacher is droning on about the important facts of a...
